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Emoji vs. Language and the Winner is…

May 7, 2015
in Social Media Management
Richard Bergér

The growing popularity of these colorful pictographs has prompted Instagram owner, Facebook, to look deeper into the meaning and popularity of this new trend. In fact, in this article by the NY Times, “Nearly 40 percent of all text posted to Instagram contains at least one emoji in the photo caption,” according to Instagram. “Using […]

Taco Beach Cantina Chain Taps ASTRALCOM for Social Media Lift and Content Marketing

March 26, 2015
in Social Media Management
Richard Bergér

Taco Beach Cantina is the best place to get authentic Baja-style fish tacos. So, you can bet that when they asked for our help in content marketing and social media, we jumped at the chance. With three locations and a lot of competition, we’re up for the challenge. So, we created a content marketing campaign […]

In 2014, Facebook Served as “Home Base” for Users

March 10, 2015
in Social Media Management
Richard Bergér

This Pew Research Center report for 2014 identifies a lot of “first” in social media: • First time, more than half of all online adults 65 and older (56%) use Facebook. This represents 31% of all seniors. • First time, roughly half of internet-using young adults ages 18-29 (53%) use Instagram. And half 0f all […]

Is Email Really The Best Marketing Conversion Tool?

December 9, 2014
in Social Media Management
Richard Bergér
Email Marketing, Social Marketing

If you’re brand isn’t converting via social media, then you’re simply missing the mark. Let’s face it; if social media and content marketing was easy, then everyone would be good at it. That’s just not the case. In fact, Gary Vaynerchuk has an awesome post on this very subject pointing out the distinct difference between […]

New for 2015! Social Commerce Tactical Guide. Get Yours, Now!

November 18, 2014
in Social Media Management
Richard Bergér
Free download

It all starts with a conversation. Conversations lead to relationships and relationships lead to mutual goals and mutual goals lead to fulfillment. If you give your target audience something to talk about, then you’ve helped spark that conversation. That doesn’t necessarily mean that the conversation will be between you and the other person. It could […]

Social Commerce and the Relationship Economy. What’s all the Hype?

October 9, 2014
in Social Media Management
Richard Bergér
Social commerce

In our recent post, The Path to Purchase, we looked at the four components of the sales process, at least according to how Google sees it. But that’s only some of the online shopping and e-commerce population. What about the sales process as it relates to the social media customer experience; further out front in […]

How to Turn Your Customers Into Brand Advocates: Homebuilder Example

May 22, 2014
in homebuilder, Marketing, Social Media Management
richard

Updated June 9, 2022 You don’t need advertising; you need advocates. Brand advocates are the people who tell everyone they know about how awesome your product is. In the social economy, testimonials, news stories, blog posts and other 3rd party statements are marketing gold. They also help to shape consumers’ minds and build overall trust […]

Summer Search & Social Give-Away Winner!

September 3, 2013
in Search Engine Marketing, Search Engine Optimization, Social Media Management
richard
#NoYo, #SearchEngineOptimization

We just wrapped-up our Summer Search & Social Give-Away and are excited to announce our winner, No & Yo Clothing Company. No & Yo selected to go with the Search Engine Dominator campaign service as their winning prize and we are thrilled to be able to work with such a great company. https://www.noyocompany.com/

Kick-off meetings are always the best!

August 22, 2013
in Social Media Management
richard
#SocialMediaManangement

Recently, we had our kick-off meeting for the FriendRaiser Social Media campaign we’ll be doing for Markzware. Information was flowing and ideas were being formed in a sort of alchemist-style. Markzware makes such an incredibly important set of software applications for the graphics arts industry (they’re the inventors of the FlightCheck Preflight for Print application), […]

ASTRALCOM’s Summer Search & Social Give-Away

July 26, 2013
in Search Engine Marketing, Search Engine Optimization, Social Media Management
richard
give-away

Would you like ASTRALCOM to help you to grow your business for FREE? That’s right, starting August 1st, 2013 we are kicking off our “Summer Search & Social Give-Away” Facebook promo. This promo is valued at $897 and is open to any business with a valid business license or valid tax ID number. The prize […]

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